Position Summary

The Senior Associate I—Marketing + Client Engagement is an essential part of the TDM + Mobility Management team. The primary function of this role is to manage a portfolio of projects, leading client engagement, program development, marketing, and implementation of various types of real estate-based mobility and transportation demand management strategies.  This role will advocate for alternative transportation options (i.e., transit, bike, walk, carpool, carshare, etc.) and support projects across the team in developing meaningful content and campaigns to shift behavior to support sustainable transportation.

The Senior Associate supports TDM projects to drive strong commuter engagement, optimal campaign performance and increased adoption of alternative modes of transportation.  As a senior team member, the individual is also responsible for driving client relationships and supporting business development and may be involved in other corporate initiatives based on strengths and team needs.

Duties and Responsibilities

• Defines each programs’ goals, milestones, audiences, channels, and opportunities based on information provided by clients, available data, and best practices
• Builds programs, distributing tasks across team members and consultants as appropriate, developing work plans, marketing plans, content, campaigns, incentives, and outreach programs as applicable based on the scope of work and budget
• Develops content for newsletters, email blasts, targeted campaigns, blogs, websites, and social media posts, adhering to appropriate branding and editorial guidelines as appropriate
• Plans, promotes, and executes events to encourage transportation options to residents and/or employees, coordinating with vendors as appropriate to support event engagement
• Reviews content and design work developed by team members or consultants for accuracy, correctness, and appropriateness of subject matter, providing feedback to support quality control and product improvement
• Develops, collects, and processes project start-up documentation and determines project team and schedule
• Assigns project tasks and tracks through completion, following up with the team and providing feedback to team members and managers as appropriate
• Tracks project budget and profit, reviews project time and expenses, supports client invoicing and accounts receivable, coordinating with the client and W+A’s administrative team as appropriate
• Provides transparent documentation to appropriate team members on project status and notification of any project issues
• Manages a pipeline of business development opportunities, tracking proposals, RFPs, RFQs and other relevant activities, drafting and delivering proposals and materials as appropriate
• Supports business development through networking events, corporate market teams, research, and relationship development
• Leads preparation for, hosting of, and follow-up related to internal and external meetings
• Supports staff and/or intern development through providing training, resources, and feedback as appropriate
• Functions as an active participant in TDM Team level decision making
• Actively demonstrates W+A’s organizational values: communication, expectations, strategic + integrated planning, employee ownership + drive, and passion + commitment

Experience

• A minimum of five years of experience in transportation demand management/mobility marketing
• Demonstrated experience planning, developing, and disseminating content across multiple platforms to promote sustainable mobility options, as well as executing and tracking related campaigns
• Experience analyzing campaign and content results and implementing changes to enhance performance
• Demonstrated experience managing client relationships, from relationship and business cultivation through project completion
• Demonstrated ability to work and thrive in a fast-paced environment, managing multiple projects with competing deadlines
  • Previous consulting or agency experience, ideally in a role managing the full cycle of a project, from development through close-out, is a plus
• Experience and comfort with project budgeting, tracking, and communicating potential issues
• Experience developing templates and enhancing product quality, leading to improved efficiencies and results
• Proven ability to work and prioritize tasks independently and autonomously, following through on commitments, identifying related tasks or impacts, and meeting deadlines
• Clear and concise verbal and written communication skills
• Previous experience with copy editing; an eye for detail and ability to provide clear, constructive feedback
• Ability to work independently, as well as delegate work effectively through teamwork and provide clear communication, instruction, and feedback across all levels of an organization

Advanced Skills – Top Performers

• Demonstrated understanding of behavioral science and behavior change theories as they relate to habit formation around the use of sustainable transportation options
• Strong experience with business development, including tracking business opportunities and pipeline, delivering presentations to decision-makers, preparing proposals and responses to RFPs or RFQs, and identifying opportunities for growth
• Proven understanding of transportation options, programs, and policies within the Washington, DC metropolitan area
• Experience with Asana (project management tool), Salesforce (CRM), Pardot (content management), and/or Insightly (CRM)
• Experience with and understanding of the commercial real estate (CRE) industry and development policies related to transportation
• Comfort with and excitement for public speaking
• Actively involved in activities or organizations that support knowledge of marketing trends and able to provide insights, feedback, or training into work with other team members
• Holds a designation as a Transportation Demand Management Certified Professional (TDM-CP) or a similar certification from a professional organization in the areas of transportation, marketing, or commercial real estate

Location

This position may be housed at Wells + Associates headquarters in Tysons, VA, or the Washington, DC, office, with frequent travel to client sites and occasional travel to other W+A offices. The TDM team is currently using a hybrid work schedule that requires staff to be in the office 2-3 days per week for collaborative purposes. Offices are accessible via Metrorail and multiple bus lines.

Contact

If interested in applying, please send a cover letter and resume to Marie Cox, TDM-CP, at mecox@wellsandassociates.com.

About Wells + Associates

For 30 years, Wells + Associates has empowered people by improving access and mobility. We keep people moving and improve networks with sustainable Traffic Engineering and Transportation Planning, and leading-edge Transportation Demand Management (TDM) solutions. Based in the Washington, DC area and Charlotte, NC in the Eastern US, we assist developers, businesses, and property owners in securing entitlements, gaining regulatory and community approvals, and designing and implementing multimodal transportation plans to create better, more forward-thinking places and networks. Developers want profitable investments, commuters demand improved transportation, and property managers need to optimize their operations. We provide the solutions.

Wells + Associates staff have extensive experience in the fields of transportation demand management, parking management, transportation planning & traffic engineering. Our qualifications include:

• Well-established relationships with local agency staff, state highway officials, planning boards, locally elected officials, and the development community.
• Proven methodology in developing marketing activity and transportation behavior change programs.
• Thoroughly familiar with local agency review processes and transportation study guidelines.
• Thoroughly familiar with the latest and best techniques for solving traffic, parking, transit, pedestrian, and bicycle problems in fulfillment of our clients’ requirements.
• Continually up to date on what is going on in our community and elsewhere around the country. We know what has worked (and not worked) in other communities.
• Full staff of project managers, TDM specialists, engineers, and field personnel equipped with the latest computer hardware, software, local standards, and other reference materials.

About W+A’s TDM + Mobility Management Team

The TDM + Mobility Management at Wells + Associates empowers our partners so they can create connected communities and enjoyable experiences. We deliver creative, human-centered solutions to transportation issues faced by the real estate community, leveraging behavioral science, data insights, storytelling, emerging technology, and trends.

Our team’s seven staff members are experienced in project management, marketing, communications, event planning, data analysis, TDM, business development, and client engagement. We manage an active portfolio of 100+ clients, which include commercial real estate developers, property managers, educational institutions, large employers, and local and federal government agencies. As an employee-owned company, team members are motivated by a common goal and dedicated to the company’s success.