Wells + Associates is experienced in developing comprehensive transportation demand management (TDM) plans for medical centers and healthcare facilities, helping them increase transportation options within the limits of their current vehicular infrastructure.

Our approach to expanding and rethinking healthcare transportation begins with the belief that good patient care doesn’t start at check-in – it starts on the drive or journey to the hospital or healthcare facility and encompasses the full range of transportation options available to the community.

TDM Essentials: Planning, Parking, and Surveys

Our work regularly focuses on the creation and implementation of TDM plans, the development of parking management strategies, and the design and management of tenant and commuter surveys:

• TDM Plans: The preparation of TDM plans for medical centers includes developing a range of transportation choices for patients, visitors, and staff, including carpool, satellite parking, shuttle buses, variable work hours, shared/managed parking, transit incentives, monitoring, and compliance plans. Our TDM team has experience in the healthcare sector and beyond.
• Parking Analysis + Strategy: We help analyze, design, and modernize parking facilities not simply because they are integral parts of the entire transportation ecosystem, but because they are crucial to creating better healthcare, office, residential, commercial, and educational experiences. 
• Employee Surveys + Market Research: While our TDM work regularly includes surveys of employees and tenants to monitor program effectiveness, we employ surveys to give our clients better insights into transportation possibilities. We also develop thought leadership market research with industry peers to keep abreast of developments in the field.

Our experience in the hospital field includes working with:

• A university hospital system located on a compact, urban campus that has experienced evolving community concerns, construction challenges, and parking caps,
• A suburban hospital undergoing expansion and relocation, and
• The largest healthcare services provider in a major metropolitan area to develop transportation demand management services and expanded transportation options on multiple medical campuses.

Our TDM Formula: Plan, Create, Measure, Engage

Plan for Success

Often backed with GIS analysis, we help medical providers build site-specific, long-range TDM plans for hospital campuses, parking demand challenges, university campuses, and regional feasibility studies.

Create Your Strategy

Every TDM plan requires a unique strategy to accomplish its goals. We move the process along by developing TDM campaigns, organizing insightful market research, creating effective marketing collateral and program branding and websites, and manage program development and training.

Measure Your Results

The best TDM programs are monitored and measured. We have deep experience compiling annual TDM program reports, and developing and implementing program audits and transportation surveys. Our employee and tenant survey experience cuts across numerous sectors, including office, hospital, retail, and residential. See: TDM Survey Case Studies

Engage Your Audiences

Successful TDM plans emphasize the importance of engaging with stakeholders who can benefit from the program’s services. We develop and implement commuter outreach programs, manage employer outreach training, events, and general TDM outreach efforts.

TDM Tools and Amenities

We employ a wide range of transportation amenities to achieve the goals laid out in TDM plans. These are listed below and are also described in greater detail in this transportation amenities list. Each hospital and medical system is unique and deserves a customized transportation-based strategy composed of the right transportation tools.

Our tools include:

• Bike Storage Rooms
• Bike Racks
• Bikeshare Stations
• Carpool + Vanpool Programs
• Carpool-EV Signage
• Carshare + Ridehailing
• Commute Trip Reduction Programs
• Electric Scooters
• Employee Parking Cash-out Programs
• Parking Management Strategies
• Personalized Assistance
• Shuttles
• Transit Info Screens
• Wayfinding

Contact our TDM Team