On 26 February, 2020, our Justin Schor moderated a webinar panel hosted by the Urban Land Institute titled Enabling Growth Without Gridlock – How Cambridge, MA Leveraged TDM Policy.
The panel concept was based in part on the subject of ULI’s 2019 book, Building a Multimodal Future: Connecting Real Estate Development and Transportation Demand Management to Ease Gridlock, co-authored by Justin. While the book explores the origin, implementation, best practices, and results of transportation demand management (TDM) policies from 10 distinctive communities across the United States, the webinar focused on one particular case study: the community of Cambridge, Massachusetts.
ULI Webinar: Enabling Growth Without Gridlock in Cambridge
The webinar explored how transportation professionals, developers, and public policy advocates can:
- Overcome NIMBY fear of and opposition to density
- Reduce parking supply and construction costs, and
- Encourage non-auto-focused design
Stephanie Groll, Parking and TDM Planning Officer for the City of Cambridge, was one of the webinar panelists. She discussed the formula that Cambridge and other communities have used to reduce parking demand and gridlock while encouraging multimodal mobility in their projects and communities.
The other panelist, Robert Dickey of Leggat McCall Properties, is a veteran real estate developer who discussed how his firm has worked with TDM policies and the community in their development activities.
ULI Bookstore: Building a Multimodal Future
ULI’s book, Building a Multimodal Future, is available from the ULI bookstore. What does the book offer? Whether you are a developer, planner, or property owner, if concerns about traffic impacts of proposed development are a challenge, this book from ULI offers solutions. Learn about best practices in transportation demand management and make the case by showing how ten communities across the nation implemented these policies and got results.
Featured image credit: By Daderot – Own work, Public Domain